Spice Girls Musical 'Viva Forever' Closes After 6 Months

Spice Girls musical Viva Forever! will close in London at the end of June after a run of just six months.  

"Sadly, ‪#VivaForever‬ today posts closing notices at The Piccadilly Theatre," the Twitter feed for the stage production in London's West End said Thursday. "The final performance is 29th June 2013."

Critics slammed the musical featuring songs from the British 1990s girl-power sensation when it opened in December, leading to weak ticket sales. Written by Jennifer Saunders of Absolutely Fabulous fame, the show is about a girl band looking for stardom on a reality TV show.

The Daily Mail tabloid called it "a disappointment." And the Telegraph's critic said that fans of the Spice Girls had better stay home to listen to their music. "I’ll tell you what I wanted, what I really, really wanted – I wanted this terrible show to stop," he wrote.  


"The show has evolved since we first opened and is now brighter, lighter and funnier, but despite the wonderful audiences and extremely positive feedback we just can't make it work," Craymer said on Thursday.

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