Rihanna Eyes Latest No.1 With "Pour It Up" Single

Camp Rihanna have developed a genius habit of pushing Urban cuts to radio around the time her official singles enjoy heavy rotation.

In ‘Talk That Talk’s case, this cut was "Birthday Cake" (sent to Urban radio one month before "Where Have You Been" hit mainstream) and for ‘Unapologetic’, this song is the strip club ready "Pour It Up."

Using the hype and momentum surrounding her Pop cuts, sending Urban jams to radio not only serves to boost the profile of whatever album she’s pushing at the time but also sends the hype surrounding her own name.

With this system in place, RiRi is now on course to score her latest No.1 single with "Pour It Up" after it entered the Billboard Hot 100′s Top 20 in the last few days, without a music video and without a single televised US performance. All this, thanks to sales of 76,377 units moved in the last week, taking its overall sales to the 753,301 milestone.


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