Kelly Rowland’s new record label, Universal Motown appear to be pulling out all the stops for the project’s lead single "Commander."
The label which is home to the likes of Lil’ Wayne, Drake, Akon, and Nicki Minaj – are seeking out top brands to feature their products in Kelly's new video. Check out the press release which made its way out to some of the world’s biggest brands:
Kelly Rowland is seeking a new partner for her latest music video – the singer’s reps have sent out mass emails urging big brands to appear in the promo.
The former Destiny’s Child star is following the record industry’s latest craze of teaming up with famous companies to cover the cost of music videos.
Her reps at Universal Motown are on the hunt for marketing executives to pay for their products to appear in the promo for the debut single from Rowland’s new record – her first since parting ways with ex-manager Mathew Knowles and former label Columbia Records.
The email reads, “We are currently seeking brands who want to partner with us for the upcoming (Grammy-winning, platinum-selling) Kelly Rowland music video for the first single off of (sic) her new album.
“We are primed for an outstanding project. This will be a video that is serviced around the world.”