L.A. Reid Scrutinized For Mariah And Rihanna Failed Albums

Now that Lucian Grainge has officially been promoted to CEO of Universal Music Group, Island Def Jam leader Antonio L.A. Reid is going to be under increasing pressure to score some hits and rein in his "me-first" attitude.

As expected, Vivendi confirmed yesterday that Grainge will take over for Doug Morris at the industry's largest label, effective Jan. 1. The transition begins in earnest when Grainge moves from London in July for a six-month co-CEO setup with Morris.

The Island Def Jam CEO has reportedly been facing pressure from Lucian Grainge, the new Universal Music Group CEO, following his rampant spending and the incredibly low sales of Mariah Carey and Rihanna’s recent releases. Moreover, Reid’s recent efforts to sign Jennifer Lopez (who has not had a hit record in years) have made him the target of serious media criticism.

While Reid has enjoyed a level of security and autonomy under Morris' leadership, more than a half-dozen sources inside or close to UMG told The Post that Grainge wants to see more hits, better allocation of capital to artists, and less self-promotion from Reid.

Reid is in the middle of a cold streak, with a number of releases not living up to expectations, most notably the latest albums from Rihanna and Mariah Carey.

Rihanna's "Rated R" has sold just 2.5 million albums worldwide while her last album, "Good Girl Gone Bad," sold 2.6 million in the US alone, according to Nielsen SoundScan.

Another UMG source noted that Reid spent millions on an ill-fated attempt to transform Nashville singer Jessie James into a pop star.

Reid also has had the embarrassment of watching Jay-Z score one of the biggest hits of his career with "Blueprint 3," after leaving Island Def Jam, and having his internal counterpart, Jimmy Iovine of Interscope Records, develop Lady Gaga into one of music's brightest new stars after she languished for years under Reid.

Reid supporters dismiss the idea that he's gone cold, noting that Ludacris currently has the country's No. 1 single, while legacy act Bon Jovi and new act Justin Bieber have sold more than 3 million albums combined.

"L.A. Reid has continued to break acts and have great success with our established artists," said a rep for Island Def Jam.



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