New Rihanna Grammy Advertisement

Check out a new exclusive advertisement, for the 51st annual Grammy awards with the theme “Celebrate the Music That Makes Us.”

All of the text used for Rihanna’s portrait contains the song titles from a list of at least 15 songs that inspired her. The most notable presence on the Rihanna ad is Destiny’s Child’s “Say My Name.”

Rihanna's selections also included many Mariah Carey songs: "Vision of Love," "Butterfly," "Honey," "Emotions," "Can't Let Go," "We Belong Together," "Always Be My Baby" and "Dreamlover."

Lil Wayne, Radiohead’s Thom Yorke, Lenny Kravitz, Stevie Wonder and Rihanna have signed on for a massive Recording Academy ad campaign. Television, print, online and radio spots will try to drum up some excitement for the organization’s annual Grammy awards, which suffered a decline in ratings last year.

Ad spots with Rihanna and Yorke will roll out in the days leading up to the Feb. 8th telecast.

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